Fire and Grit partnered with Mercury Valet Co., a Miami-based valet service, to create a wordmark and brand identity that feels sleek, modern, and high-class. Inspired by speed, elegance, and precision, the design reflects the smooth service and elevated experience Mercury brings to its clients.

From the refined wordmark to the polished brand visuals, every detail was crafted to signal trust, professionalism, and a luxury-first impression, perfectly aligning with a company that handles what matters most: their clients’ vehicles.