HEY! WE’RE FIRE AND GRIT.

Branding done loud. Design done smart. No boring allowed.

Showing up for the rebels, the misfits, the visionaries who are ready to stop blending in and start standing out. You’ve got the guts, the dream, the drive, We’ve got the creativity, the strategy, and the fire to help you turn it into something unforgettable.

WHO WE STAND WITH

We believe authenticity isn’t optional; it’s essential. We’re proudly:

  • Woman-owned

  • LGBTQIA2S+ allied

  • Climate-conscious and carbon-neutral

If you’re here to do business on your own terms, push boundaries, and make positive mark in the world, you’re in the right place. If you don’t share those values? We’ll quietly step aside and wish you well.

MEET YOUR BRANDING CREW

We don’t just do design. We dive into your story, your quirks, your what-makes-you-tick and build a brand that’s authentically you. Think of us as your creative side-kick, your strategy partner, and sometimes your loudest cheerleader (pom-poms optional but likely).

We’re obsessed with helping your business show up, shine, and thrive. Because when your brand looks confident, consistent, and full of personality your people notice. Your dream clients resonate, and you build a business you’re proud to run.

Our Team

Jenny, founder and creative director of Fire and Grit Co., a Latina-owned design studio based in Lynnwood, Washington. Specializing in branding, web design, and graphic design for small businesses.

Jenny Mendez

Jenny is the driving force behind Fire and Grit, bringing a rare mix of creativity, strategy, and relentless problem-solving to every project. With a keen eye for design and a passion for helping brands tell their story, she transforms ideas into visuals that connect and inspire. Jenny believes great design isn’t just about aesthetics, it’s about clarity, impact, and building meaningful relationships between brands and their audiences.

Founder & Creative Director

Digital illustration of a dog with a light-colored coat, dark eyes, and a black collar, set against an orange background.

MADISON

Madison keeps the office running smoothly… in her own unique way. With expert tail wags, highly professional nap breaks, and a keen sense for morale-boosting treats, she ensures everyone at Fire and Grit stays motivated and cheerful. Madison may not handle spreadsheets, but she excels at keeping spirits high, sniffing out inspiration, and reminding the team that a little joy (and maybe a belly rub or two) goes a long way.

Office Manager & Chief Happiness Officer

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WHAT’S THE DEAL?

Tired of generic logos, blah websites, and brands that don’t feel like you? Yeah, us too. At Fire and Grit Co. we skip the pointless meetings, the jargon, the delays. Instead, we focus on:

  • Understanding your story, your audience, and your ambition.

  • Creating strategic design that not only look great, but works hard.

  • Giving your tools, templates, and the support to keep that brand strong and consistent.

  • Keeping the precess fun. Because branding isn’t gonna change the world if it’s boring.

THE INFINITY LOOP OF SUPPORT

We’re not “set it and forget it.” We are all in for the long haul:

  • Strategy sessions that dig deep.

  • Design that makes people stop and ask, “Who’s THAT?”

  • Template and assets so you’re never scrambling.

  • Ongoing support so your brand evolves as you do.

  • And yes, sometimes we become more than a team - we become brand-friends.

READY TO TURN HEADS?

Let’s make your brand impossible to ignore. If you’re ready to bring the fire. Let’s go all-in.

Fire it Up